Pionir

The company was founded by the Ruff brothers in the year 1917 in Subotica, an industrial city at the Northern tip of Serbia. First batches of sweets and candy made at their small workshop laid the foundation stone not only for the company, but also for the regional confectionery industry as a whole. Beginning in this humble manner, the company went through the process of nationalization, and in 1946 first appeared under the brand name Pionir.
Even though their production began in the twenties and thirties of the last century, Menthol and Negro candies are still present in Pionir’s range, along with the Galeb chocolate which we started producing in the fifties. Between 1979 and 1982 Pionir’s iconic brands: Honey heart and Sweet heart were launched.
Toward the end of 1998, bankrupcy occurred and the company got sold at a public auction. This transformation of ownership marks the beginning of a new era of rebirth for Pionir: the era of capital investments and reorganization.
Today, Pionir is a modern factory with state-of-the-art equipment capable of delivering a wide assortment of products (over 200 articals) to the domestic as well as export customers at a rate of 32.000 tons annually.